Isn’t it weird how there are a few artists in every musical genre who are around for years, yet never really have many hits?
Neal McCoy—the former opening act of country legend Charlie Pride—is one of those.
This November will rank the 20th anniversary of his debut record, 1990’s At This Moment. During that span of time, which has witnessed the rejuvenation of the country/western genre, McCoy has had just seven Top 10 hits, and only two No. 1 singles.
McCoy’s third studio album, No Doubt About It, was released 16 years ago next week and propelled him to the height of his career…though no one realized it at the time. The first two singles from the album, the title track and “Wink,” both went to No. 1 on the charts. That set the stage for his next two albums—You Gotta Love That in 1995 and a self-titled project in 1996—to reach the Top 10 in genre popularity. And two singles from each record reached the Top 5 on the charts.
But McCoy never was able to recreate the radio success he had with No Doubt About It. He had several Top 40 singles over the next several years, but none of them went higher than No. 22. By 2005, he had gone four years without a Top 40 single and launched his own label (903 Music). Under that vanity label, he released another album, from which he had another Top 10 hit, Billy Had His Beer Goggles On.
If things appeared headed in the right direction with that hit, things came crashing back to earth when three straight singles failed to chart. The notable other artist on McCoy’s label—Darryl Worley—never saw his career take off, and the label eventually filed for bankruptcy.
McCoy still continues to tour—traveling more than 200 days a year—and does significant charity work. But his voice is heard less and less these days on country radio, which isn’t kind to the hits of yesteryear.
That’s too bad. It was at the time his radio success had begun to flail that I believe McCoy did his best work. 1999’s Life of the Party was one of the rare studio albums that doesn’t have a bad song on it. “I Was” and “Girls of Summer” were the only two singles from the album, each of them barely cracking the Top 40. Both were good songs, but couldn’t compare with “The Strongest Man In The World,” which I still think is one of the better country tunes to come along over the past 15 or 20 years. Throw in some love ballads (”Completely” and “Ain’t Nothing Like It”), a former No. 1 hit by Nat King Cole (”Straighten Up and Fly Right), and a couple of fun numbers like the title track and “New Old Songs,” and Life of the Party was a very good album. I thought it was the best country album of the year. Not surprisingly, very few agreed with me, and the record peaked at only No. 24 on the country charts.
Neal McCoy may not be heard much on the radio these days, but he continues to dedicate plenty of time for charity, whether it’s playing for troops overseas or raising millions of dollars through his Angel Network to fund medical treatments for children with terminal illnesses. If there’s any justice in the country music industry, McCoy will be able to find radio success again on a future project. At age 51, the window of opportunity is on the verge of closing, but McCoy is simply too talented to disappear from the airwaves forever.

